ANALISIS PENERAPAN STRATEGI BERTAHAN PIZZA HUT INDONESIA & KONDISI LABA PERIODE BERJALAN SELAMA PANDEMI COVID-19

This research is expected to be useful for stakeholders both theoretically and practically in terms of choosing implementing a survival strategy order save the company, especially times crisis. To answer questions, qualitative data analysis techniques were used which followed following three stages:
 Data analysis, drawing conclusions verification narrative results. It can concluded that defensive undertaken by PT Sarimelati Kencana, Tbk face Covid-19 pandemic appropriate, because it proven this still print positive sales, stable cost goods sold, gross profit, operating profit positive, expenses. However, interest financial expenses exceed are cause losses franchise holder Pizza Hut Indonesia restaurant.From research, suggested business people general consider pay careful attention plans or debt decisions. If actor already debt, then strengthen intention determination immediately off these debts. Good products, good product selling prices, effective promotions, strategic locations, increased sales volume will vain when actors faced with profit.